{"product_id":"picu-baby-infant-gentle-gel-shampoo-170587","title":"Infant Gentle Gel Shampoo","description":"\u003cp\u003eCrafted with parents and tiny, delicate skin in mind, Picu Baby Infant Gentle Gel Shampoo delivers a soft, foaming cleanse without harsh ingredients. Hypoallergenic and formulated to minimize irritation, it cleans hair and body while preserving natural moisture. The gentle, tear-free formula helps protect the scalp and delicate skin barrier so bath becomes a nurturing ritual—safe enough for newborns and reassuring for caregivers who value crafted, dependable baby care.\u003c\/p\u003e","brand":"Picu Baby","offers":[{"title":"250 ml","offer_id":46587828109470,"sku":"EJ04-170587","price":2.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0622\/5208\/9502\/files\/170587.jpg?v=1772870288","url":"https:\/\/www.elliejules.co.uk\/products\/picu-baby-infant-gentle-gel-shampoo-170587","provider":"Ellie Jules","version":"1.0","type":"link"}