{"product_id":"icon-gilded-gold-semi-permanent-colour-creme-83277","title":"Gilded Gold semi-permanent colour crème","description":"\u003cp\u003eA semi-permanent colour crème formulated to refresh and enhance natural tones while adding reflective sheen. Uses high-purity plant-derived pigments and a protein-rich base to improve manageability, body and shine without alcohol, ammonia, peroxide, PPD or resorcinol. Designed for gentle scalp tolerance and easy customisation—mix with your regular shampoo or blend with other shades to personalise intensity.\u003c\/p\u003e","brand":"I.C.O.N.","offers":[{"title":"Lovely Lavender","offer_id":46587761819806,"sku":"EJ04-83275","price":49.36,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/www.elliejules.co.uk\/products\/icon-gilded-gold-semi-permanent-colour-creme-83277","provider":"Ellie Jules","version":"1.0","type":"link"}